Bridge the gap that's keeping you small

The world of business advice has two distinct tiers. For smaller businesses, it’s a constant stream of providers promising quick fixes and templated services. Meanwhile, big companies and breakout brands are looking to strategic differentiation and growing their brand to expand their competitive advantage.

This divide perpetuates a harsh reality – the mass majority of small businesses will stay small or shut down. As an underdog, you won’t be able to outspend the market, so your best shot to becoming a legitimate challenger brand is to out-think and out-execute.

‍Your remedy is ready. Are you?

Does any of this sound familiar?

Plateauing growth

Your numbers have flattened despite working harder than ever before

Tactical treadmill

Endless marketing activities draining your budget with not much to show for

Feeling invisible

Customers see you as interchangeable with everybody else in your space

Competing on price

You’re racing to the bottom and killing your margins with constant discounts

Timid decisions

You’re second-guessing every decision because you have no idea what works

Ready for change

Deep down, you know your business has way more potential than this

Accelerate your transformation from uncertainty to clarity

Our SparkShift program is the accelerated framework we've refined over two decades to help brands, big and small, differentiate and grow. It's a "do-it-with-you" program where founders are active partners, deeply involved in shaping the work and understanding the 'why' behind every decision. In a world chasing shiny objects, we believe true growth stems from timeless fundamentals, creative thinking, and smart risks.

Phase one:

Strategic clarity

Most strategies aren’t actual strategies at all because they try to be everything to everyone. True strategy defines not just what you'll do, but crucially, what you won't.

This means clarifying your "onlyness" – that one unique thing that makes you stand out. The intentional choices you make here will set your direction, position your offering, and guide every decision that follows.

Timeframe: 3-4 weeks

Phase two:

Brand revitalization

Your new strategy can only work if you have an identity and a voice that highlights its uniqueness. In this next foundational phase, we meticulously craft your brand's distinctive look, feel, and personality.

We then codify everything into a modern digital brand guide, ensuring consistency, seamless updates, and team collaboration. No more dusty PDFs.

Timeframe: 3-4 weeks

Phase three:

Design and production

You are now ready to progress to the showcase phase. This is where we shift from an internal focus to developing the external expression of your strategy and brand across key touchpoints, big and small.

This includes core elements like websites, email, retail spaces, events, packaging, presentations, motion graphics, and video content.

Timeframe: Based on scope

Phase four:

Marketing launch support

Whether you're aiming for a big marketing splash or a precise, targeted release, we will help get you ready with orchestration and planning.

We offer support in areas like advertising campaigns, creative concepts, and access to our network of expert partners.

Timeframe: Based on scope

Phase five:

Ongoing evolution

You are now ready to fly solo.

If requested, we can serve in an fractional advisory role to help you navigate market shifts, marketing updates, and creative guidance.

Frequency: Based on need

Find out how to get started

Have more questions?

Have more questions? Check out our main FAQ or schedule a discovery call.

Founder's strategy session

There is a structural gap in the business world – Large corporations have Boards of Directors and you have order taking vendors. Your accountant gives financial advice and your lawyer gives legal advice, but who is providing objective, holistic business strategy? This session is designed to fill that gap.

This is a focused, 45-minute working session with our founder, Pete. To maximize our time, you'll complete a simple questionnaire 48 hours prior, allowing Pete to arrive prepared with an initial diagnosis and actionable advice.

This session is designed to provide you with:

A strategic sparring partner and a confidential space to assess the pros and cons of critical decisions.
Who wants a sounding board before making key decisions
Who wants access to a seasoned expert at a fraction of the price
Who wants to preview Sparkco's services before starting our full program

$300 per session*

Book your session

* The cost of your first session will be credited towards our SparkShift accelerator program.

The SparkShift Accelerator Program