Ambition alone is not enough
We help ordinary businesses become remarkable brands
Are you prepared for economic uncertainty? Take our free quiz to find out
Sparkco is a strategy + brand shop that specializes in unlocking the full potential of underdog companies trapped behind small business thinking.
We know you are eager to grow, but when sales slow, leads dry up, or your socials aren't seen, you fall back to the usual playbook – things like expensive ads, revamp the website, post more content, or discount your prices.
These actions might feel productive, but it's likely a costly distraction. If you are constantly treating surface-level symptoms and not addressing the root cause, then all that effort is just busywork without actual progress.
Without strategy, hustle is working hard without results
If you are an aspiring company struggling to breakthrough, it’s not because your product or service is inherently poor – it is because you are poorly positioned as just another generic choice in a crowded market.
The adage “follow best practices” sounds sensible, but this safety in sameness convention is why so many businesses slide into irrelevance and commodification without even realizing why. In today’s fierce fight for attention, if what you sell isn’t uniquely different, you’re virtually invisible.
Find your path to discovering your “onlyness”
If you are still asking, "Why isn't my marketing working?" It's time to ask better questions.
A 'plan' and a 'strategy' are often used interchangeably and not knowing the difference leads to costly missteps.
Ironically, it is those most ambitious, most eager for growth, that rush into the how of sales and marketing without first figuring out the what and why of strategy. Without having a strategy to define how you stand out and differentiate, your tactical plans can have you chasing goals and metrics aimlessly and you end up in a place you never intended.
Strategy gets you to see things differently, so you can profit more by doing things differently.
"Pete's strategic guidance helped us reach millions of visitors quickly. His versatile expertise across strategy, marketing, and creative verticals makes him an invaluable resource and partner to any growing company."
Jennie H CEO
SocialBliss
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As a 2x founder and small business CEO, he understands the challenges facing growing businesses and smaller brands looking to scale. Combined with his top-tier strategy, branding and creative expertise, these focused sessions can help you see things differently, get unstuck, and find a clear path forward.
Ideal for pressing challenges that need attention or when you want a sounding board to bounce off your ideas.
** Hopefully the satire was obvious. Despite the popular narrative the best decisions aren't always found in logic, data, and metrics. Breakthrough work happens at the intersection of bold creativity, entrepreneurial risk-taking, and human intuition.
Awareness is the first step to becoming remarkable
We created this free self-assessment quiz to help you gauge the health of your brand and pinpoint areas for improvement. You will be scored across five categories that exemplifies strong, resilient brands – strategy, identity, systems, execution, and readiness. In less time it takes to brew a cup of coffee, you could be reviewing your results and find ways to get better.
