Are you prepared for economic uncertainty? Take our free quiz to find out

Creatives with business acumen

Strategic thinkers ready to craft breakthrough ideas

Our story

Why us?

Scaling a business presents unique challenges, and it is best understood by those who have actually done it. We know it can be difficult to recognize your own blind spots when you're mired in your day-to-day routine. That's where having a trusted outside perspective and guidance is invaluable. 

We are not here to tell you what's wrong with your business – our value is to get you to see what you can't, ask the questions you don't know to ask, and give you the confidence to make decisions that feel right in your gut.

Let us help you build something remarkable.

What drives us to do this?

The values that drive our actions

Strategy first,
tactics second
Most will lead with what to do – we start with what you won't do. Real strategy is making hard choices about where to focus your limited resources.
Rationally
irrational
Following conventional wisdom only leads to conventional results. Taking risks might sound counterintuitive, but it is often your safest bet.
Clarity over
complexity
Keeping things complicated is easy. What’s powerful is making things so simple that everyone can clearly see and follow the new path you have set.
Truth over
flattery
The best advisors tell you what you need to know, not what you want to hear. We're here to help you see what you can't see and do what needs to be done.

About you

If you’ve made it to reading this far, chances are your vision is to build something meaningful. However, the path to reaching the summit is fraught with obstacles and seemingly insurmountable challenges.]

We understand that being a founder can be a lonely journey, but you don’t have to always face it alone. Our 1-on-1 consulting can offer you the quick guidance you need right now and the SparkShift Accelerator Program is ready when you are committed to start the journey of renewal and transformation.

The spark generators

Pete Huang
Founder
Ka Lok Tse
Creative
Sparkle
Chairdog

1-on-1 advice and guidance with Pete

As a former founder and small business CEO, he understands the challenges facing growing businesses and smaller brands looking to scale. Combined with his top-tier strategy, branding and creative expertise, these focused sessions can help you see things differently, get unstuck, and find a clear path forward. 

Ideal for pressing challenges that need attention or when you want a sounding board to bounce off your ideas.

SparkThinking articles

The Ultimate Underdog Reality Check

Let's shine a spotlight on your blind spots

We created this self-assessment quiz to help founders gauge their business's health and get tailored advice. It's a comprehensive analysis across five core categories that define strong, resilient brands – strategy, identity, systems, execution, and readiness. In less time than brewing a cup of coffee, you'll gain valuable insights into your strengths and vulnerabilities.