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We understand that choosing an agency partner can be a time consuming and frustrating endeavor. We assembled this FAQ to help you make a informed decision and confidence decision in choosing Sparkco.

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What sets us apart?

While other providers push tactics and surface-level refreshes, we focus on building brand foundations. Our SCALE Method ensures every decision aligns with the strategy, every creative decision has purpose, and every system makes you more efficient and stronger.

Why do we focus on branding for growth?

Studies on growth have revealed that companies that prioritize and optimize their strategies around short-term conversions often find themselves trapped by their own tactics. They experience a decline in sales once they stop advertising. They resort to pricing discounts because they have to and they chase leads that keep getting more expensive.
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In contrast, brand-led growth creates advantages that are difficult for other to copy. This kind of fame compounds over time and foster trust, which ultimately leads to sales.

Do we need to complete all phases of the framework?

Our SCALE Method is a process inspired from two decades of hands-on work as well as lessons from the best minds in marketing and branding today. It is designed so each foundational phase builds on the previous. If you want the ideal results, trust the process and follow the plan-- Start with strategy and see it through to continuous evolution.

Why is there a dog?

That’s Sparkle, our Chairdog.

When she’s not napping, she keeps a watchful eye on us to ensure we’re being extra gooood at our work.

Her supervision earns her plenty of rubs and treats.You can get to know Sparkle better over at her digital playground.

Can we hire Sparkco just for creative work like websites?

When companies tell us they just need a "website redesign" or they want to grow on “social media," it is a clear signal that they are looking at the wrong problem to solve. Often looks like a marketing issue is actually a strategy issue.

So yes, we do websites. Yes, we do social. But before we put the cart before the horse, let’s make sure you have the correct strategy .

What is it like to work with Sparkco?

Working with us is like having a trusted advisor that is invested in your success. You're not hiring us to be order takers, but rather experts who will tell you what you need to hear to advance progress. No bloated decks. No jargon. Just clear strategic guidance and strong creative execution.

We are practical problem solvers versed in both finance and design
You'll be guided on a proven process that avoids missteps and uncertainty
There are clear milestones and regular check-ins to ensure you’re fully engaged

What makes a great fit client?

We'll be spending a good amount of time working together, so chemistry matters. Here's what makes for a productive partnership:

Mutual respect and professional courtesy
Understand that standing out requires not always playing it safe
Active involvement and support from founders and leadership
Appreciation of our expertise and acceptance of our rates

Do you specialize in a particular industry?

We specialize in working with small-to-mid-sized companies at a crossroads in their lifecycle. Our SCALE method works across many industries because the fundamental principles of brand-led growth are universal. A good place to start is to first take our brand assessment and book an initial conversation to see if there is a good fit.

Do you work with new startups?

Our focus is on companies that are past the startup phase and looking to scale to the next level. If you're just starting out, we encourage you to follow us on LinkedIn for our thoughts on the intersection of brand strategy, business growth and creativity.

Why do you have a waitlist?

Maintaining a qualified waitlist allows us to be selective and ensures every client gets the attention they deserve. Our current capacity is 3-4 clients per quarter.

What kind of results can I expect to see?

A strong brand has an invisible halo effect across the business that is impossible to quantify with a simple metric. ROI and attribution models that measures performance marketing are misguided ways to calculate brand value. A more enlightened way is to set a baseline across several categories and measure the delta over time once your refreshed brand is activated in the market:

Quality of leads
Sales conversion rates
Branded share of search
Social engagement level
Talent recruitment and retention
Team productivity and alignment
Percentage of revenue from discounts
Overall revenue and margins

What's your typical engagement process?

The exact timeline depends on your scope, goals and complexity. Full brand transformations can range from 4-8 months. We'll map out specific milestones during our initial planning so you know exactly what to expect.

What are your prices?

Our strategy-only engagement starts at $10,000 and above.

For our “Full Scale” engagement package, your total pricing is determined by your company’s specific situation and goals. As we progress through each phase and gain more clarity, we can adjust your investment before we begin the next phase to reflect any potential changes in your needs.
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Unlike legacy agency pricing models, our pricing is essentially dynamic. This offers you flexibility, transparency, and assurances that you’re paying for the guidance and deliverables that you truly value.

What are your billing and payment policies?

Payments are due before starting a new phase. We require a 70% upfront payment, with the remaining 30% spread over installments. This approach helps you manage your budget while allowing us to secure the specialized talent and resources needed at different developmental stages.

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Next Steps

1. Schedule a hello

2. Join our waitlist

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