Sparkco's Framework

Distinctively different

Creating a brand from scratch and rebranding a business are different challenges that require a different level of strategic intensity and creativity.

We practice a proven framework developed from two-decades of experience. We'll guide you on a methodical process that examines what has has worked and what must change, then evolving a plan to forge a confident path forward.

Phase one:

Clarifying Strategy

Most businesses think they have a strategy when what they actually have are a list of tactics with no clear direction.
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Strategy cuts through jargon and complexity to illuminate a clear path to winning in the marketplace on your terms. It is a leadership decision that will serve as the foundation and the compass to guide future decisions.

Phase two:

Purposeful Redesign

With a clear strategy to guide our creative direction, we can now craft an identity that is unmistakably you.

This means designing a distinct personality, memorable assets, and magnetic charm that resonate long after the first impression. A modern digital brand guide will then serve as a dynamic platform to empower collaboration and continuous evolution.

Phase three:

Brand Reactivation

Building brand awareness takes time, but when done right, the impact is transformative.

We active the brand through storytelling. The work is not intended for immediate purchase, but to create an emotional bond and so buyers will remember and consider the brand when they are ready buy. Its power and impact may not be easily quantified, but its halo effect is immeasurably felt across the entire business.

Phase four:

Continuous evolution

Keeping a brand strong requires ongoing effort. Without the right systems and processes in place, you risks going back to losing relevance again.

Having an agile brand gives you a critical edge over your competitors that are slow to evolve. You'll be able to consistently stay on top of changing customer sentiments, adapt faster, and seize opportunities while others remain stagnant.

Review our services

Your blueprint
for renewal

Distinctively different

Phase one:

Clarifying Strategy

Phase two:

Purposeful Redesign

Phase three:

Brand Reactivation

Phase four:

Continuous evolution

Latest SparkThinking

The Little Blue Pill of Marketing

The Most Successful Rebrand Ever

Marketing branding to finance

Don’t Sabotage Your Brand

Your blueprintfor renewal

Distinctively different

Phase one:

Clarifying Strategy

Phase two:

Purposeful Redesign

Phase three:

Brand Reactivation

Phase four:

Continuous evolution

Latest SparkThinking

The Little Blue Pill of Marketing

The Most Successful Rebrand Ever

Marketing branding to finance

Don’t Sabotage Your Brand

Branding in the Digital Age:

Your blueprint
for renewal