Full logo

The sparkco logo is the primary visual icon of our identity. The stylized, mono-weight lower-case letter forms should never be altered or compromised.

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The sparkco logo is based on the Ubuntu font
The sparkco star should be Arial unicode MS (Unicode: U+2726)
The logotype is always Black or white
The logomark star shall be Black, White or sparkco peach, other sparkco color palette permitted only when the logo is animated

Full color logo

Black logo

White logo

X

Full color logo should only be used on light color backgrounds.
Don’t use the full color logo on top of a photograph or gradient unless it sit on a light area of the image.

For use on lighter background

For use on darker background, for lighter background color, black logo is prefer, but white logo is acceptable as long as the legibility is not compromises.

In use

Abbreviated logo

Our abbreviated logo is used in the scenario when the layout's width is limited for our full logo to be legible or it is too crowded for our full logo.

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Safe zone

The logo's safe zone is equivalent to the "o" on all sides. As for the abbreviated logo, the safe zone is equivalent to the "✦" on all sides.

Avoid

Using our logos consistently ensures brand recognition and allows for creativity elsewhere. Here are a few sample usages of the logo that we should avoid.