Recalibrate✦ Illuminating the path forward
The power of Recalibrate simplifies and crystallizes your strategy, mapping out a clear path to realize your future success.
Think big and plan small To achieve big dreams and aspirations requires meticulous planning and execution
Strategic clarity Here's what we'll do and deliver We want to get up to speed by conducting workshops with key leadership. We'll dive deep into your business and assess your challenges, opportunities, products, customers, and future goals.
02. Market and consumer research
At its core, branding is about cultivating the relationship customers have with your business. Customers today have more sway and more control over your brand than ever before. It is paramount to properly diagnose and gauge sentiment from their perspective.
Arriving at a good strategy is simple, but never easy. The key is to avoid defaulting to a generic and safe solution. We will uncover the what, who, where, why, and how that make up your brand's DNA.
"Culture eats strategy for breakfast." This aphorism from Peter Drucker reminds us that no matter how great your strategy is, the plan will fail if you don't have the right people culture to implement it. We get leaders and employees excited about the new change through education, Q&A, and the role they play in representing the brand.
Plan for about 6 to 10 weeks. The actual time will be based on scope, complexity, and scheduling.
Recalibrate✦ starts at $14,500 and covers:
Brand audit Stakeholder interviews General market research Positioning exercise "Big idea" development Brand story Strategy articulation Internal branding workshops (optional) Your actual investment will vary based on actual scope, frequency, duration, complexity, and additional add-ons
