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Spark Possibilities

Human impressions in a digital world

How We Do What We Do 

Business is, and should always be, about the customer relationship. Just as in the real world, people gravitate towards genuine, trustworthy, and authentic voices.

That is what we have refined in our practice. 

We hone in on the foundational work of getting people interested in what you have to say and sell. Even after a sale, we nurture these ethereal relationships so that they become durable and lasting.

Our four practice areas are designed to work under a single strategy. Each functions as a cog to one another in order for the entire customer relationship to cultivate smoothly.

Your result?  

Growth that is not dependent on paid ad impressions—Instead, it is powered by human impressions. 

 
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Our planning process is all about uncovering what is possible. We get to know you. We immerse ourselves into your business, analyze your market, and study customer behavior.

Plenty of agencies can showcase high production, glitzy work, but without a strategy, it’s unlikely to produce tangible results. So this is our core. This is where we will always start. 

  • Product / Start-Up launch

  • Consumer research

  • Competitive analysis

  • Marketing operations 

  • Media audit 

 

Strategic Consulting 

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Branding is way, way more than just logos, packaging, and taglines. Brands beloved by consumers are ones exuding purpose greater than typical business metrics. Great brands align employees, customers, and stakeholders under a common mission. 


We design functional brand identities and narratives that go beyond aesthetics by capturing and revealing the central "why" that differentiates your company.

  

  • Discovery workshops

  • Brand story positioning

  • Brand maintenance

  • Brand guidebook

  • Employee training

 

Brand Rejuvenation

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With the rise of mobile and social platforms, the inconvenient truth is the majority of your company’s “marketing” is happening without you. 


People trust other people's opinions more than ads. Word of mouth has risen to become a major factor behind 50% of all purchase decisions. Embrace this shift by investing in the kind of social engagement that is akin to real human relationships.

 

  • Social media audit

  • Social engagement strategy

  • Reputation management

  • Community building

  • Internal social media training

 

Social Trust

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Creative execution is the behind-the-scene “magic”  that turns all those whiteboard ideas and strategic plans into actual market success.


Our curated team of content producers, videographers, writers, graphic artists, and developers work in as a single unit to ensure great ideas come to life. 

  • Graphic design

  • Copywriting

  • Website development

  • Content production

  • Campaign ideation

 

 Creative Execution

Branding in the Digital Age:  

Six ways to become a brand people love